Hana Financial Group’s mission defines our determination and commitment to meeting the demands of and responding to changes of our time and undertaking corporate social responsibilities.

For a better world, Hana Financial Group supports activities that enable all stakeholders to grow together and aims to drive “Happy Growth,” by delivering sustainable and socially responsible solutions.

Building upon our past experiences and success stories, Hana Financial Group will continue to perform our role as a leading financial institution, share the gains with the stakeholders, and mobilize financial solutions to create shared values, leading the way to promote happiness for all members of society.

Since its foundation in 1971, Hana Financial Group has adopted flexible strategies and renewed business models to overcome challenges posed by turbulent market conditions. Our success stories guided us to become a leading financial service firm in Korea, and as an established leader, it is time for us to set a new vision and strategic goals to respond effectively to rapid changes in internal and external environments.

Hana Financial Group’s vision demonstrates its commitment to building an innovative, unique platform that enables everyone to navigate the financial world and creating new financial values based on trust.

Our vision comes to life through three keywords: Innovation, Trust, and Platform. They further carry the Group’s purpose of providing “Finance Beyond the Traditional Boundaries of Finance For All” by “Connecting Anyone Anytime and Anywhere, Connecting to the Future, and Connecting Values” in “Ways Unique to Hana.” We will strive to become the No.1 financial group in Asia together with our customers, shareholders, and society by implementing an innovative business model centered around customers to advance value-adding growth, not mere growth in numbers

It means providing “Finance” beyond the traditional boundaries of finance for “All.”

It is Hana Financial Group’s promise to take a lead in not only delivering financial services for customers, shareholders, and society but also achieving sustainability in business to grow together and fulfilling its corporate social responsibility

It reflects Hana Financial Group’s efforts to connect with anyone, anytime, anywhere, bridge the present and the future, and bring cherished values beyond the boundaries of finance.

It is our determination to create a new, better world by providing financial services to anyone in need at anytime, anywhere utilizing our innovative platform advanced by the digital financial revolution.

It represents our commitment to trust and innovation. Hana Financial Group promises to lead changes by taking on bold challenges, providing convenient and new experiences to everyone in the digital age, and delivering righteous finance.

We will leverage solutions unique to Hana to offer easy and convenient service, revolutionary and differentiated customer experience, and sustainable and reliable values.